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During my internship, one of the projects we conducted involved researching many different bloggers in order to find the ones that fit DeNada's style as well as ones that generate a large following. Once we narrowed down our top choices, each intern recited her list and we chose the best 5 out of 30. Subsequently, we drafted an email template asking if they would like a sample product in order to feature us on their blog.
After answering all questions through email, we sent a product to DC on Heels and District of Chic. We also created a voucher for Fashion Art Crafts etc.'s readers. Accordingly, we followed up with all the bloggers about the reviews and proceeded to write a blog post to thank them all for featuring us on their blogs. These blogs consisted of doing more research into the blogger's site and personal background in order to give a description of what the blogger offers.
Due to the complexity of this project, I was involved in many different aspects that allowed me to further my experience in these fields. Each step of the project involved completely different tasks, including: researching the bloggers, using our objective opinions as to which are the best, generating a template email to contact them, contacting them, and composing a post that exposes the feature of DeNada as well as the background of the blogger. Each step of this project focused on different areas of PR thus making each part new and challenging.
After answering all questions through email, we sent a product to DC on Heels and District of Chic. We also created a voucher for Fashion Art Crafts etc.'s readers. Accordingly, we followed up with all the bloggers about the reviews and proceeded to write a blog post to thank them all for featuring us on their blogs. These blogs consisted of doing more research into the blogger's site and personal background in order to give a description of what the blogger offers.
Due to the complexity of this project, I was involved in many different aspects that allowed me to further my experience in these fields. Each step of the project involved completely different tasks, including: researching the bloggers, using our objective opinions as to which are the best, generating a template email to contact them, contacting them, and composing a post that exposes the feature of DeNada as well as the background of the blogger. Each step of this project focused on different areas of PR thus making each part new and challenging.